Design Research in One Day.

If you don’t know what your users want, you can only deliver what they want by accident. User experience design requires you to understand your users. Design research is how we come to understand what our users want. It unlocks key user insights and drives high-impact design.

This one day training will provide you with a foundation for conducting design research. You get insight into all the major design research techniques and how to put them into practice on your projects. You’ll learn how to uncover what makes users tick and how to validate assumptions about your product and target market. With these skills in hand, you’ll help your company be more targeted, strategic, and connected to user needs.

If you want to uncover the real needs and behaviours of your users, this training is for you.

This program requires basic knowledge of the design thinking process.

YOU'LL WALK AWAY KNOWING HOW TO:
  • Describe the benefits of design research.
  • Gain a deeper understanding of your users’ goals and behaviours.
  • Find and select the right users.
  • Plan your design research.
  • Choose the right research methods for your goals.
  • Analyse data collected and identify key insights.
  • Present your research findings.
TOPICS COVERED:
  • What is design research?
  • Planning & preparing design research.
  • Best practices for exploratory research.
  • Best practices for generative and evaluative research.
  • Synthesis: translating findings into actionable insights.
  • Guerrilla research techniques.
  • Research deliverables.

If I had an hour to solve a problem I’d spend 55 minutes thinking about the problem and 5 minutes thinking about solutions.
Albert Einstein

 

COST

Price on request

LENGTH

1 Day

GROUP SIZE

6 to 8 persons

LANGUAGE

Dutch or English

IDEAL FOR

Professionals who want to develop a deeper understanding of their customers or validate assumptions about their product idea. Typical profiles of participants are product managers, product owners, marketing professionals and designers.

QUESTIONS?

Call me: +31 6 55 140 222